Applauds to British Airways for their action in this situation. 
On a British Airways flight from Johannesburg, a middle-aged, well-off, 
white South African woman had found herself sitting next to a black 
She called the cabin crew attendant over to complain about her seating. 
"What seems to be the problem Madam?" asked the attendant. "Can't you 
see?" she said, "You've sat me next to a kaffir. I can't possibly sit
next to this disgusting human. Find me another seat!" 
"Please calm down Madam," the stewardess replied. "The flight is very 
full today, but I'll tell you what I'll do. I'll go and check to see if
we have any seats available in club or first class." The woman cocks a
snooty look at the outraged black man beside her (not to mention many of
the surrounding passengers). 
A few minutes later the stewardess returns with the good news, which she
delivers to the woman, who cannot help but look at the people around her
with a smug and self-satisfied grin. 
The stewardess said, "Madam, unfortunately, as I suspected, economy is 
full. I've spoken to the cabin services director, and club is also full.
However, we do have one seat in first class." Before the woman has a
chance to answer, the stewardess continues... "It is most extraordinary
to make this kind of upgrade, however. And I have had to get special
permission from the captain. But, given the circumstances, the captain
felt that it is outrageous that someone be forced to sit next to such an
obnoxious person". 
With this, she turned to the black man sitting next to the woman and
said, "So if you'd like to get your things, sir, I have your seat ready
for you." 
At which point the surrounding passengers stood and gave a standing
ovation while the black gentleman walked up to the front of the plane. 

Moral of the Story:
People will forget what you said.........
people will forget what you did.........
but people will never forget how you made them feel!