INSTANT WISDOM > HUMOR > 1997
11/7/97

NEWS RELEASE;  DOUGHBOY DIES

Veteran Pillsbury spokesman Pop N. Fresh died yesterday of a severe
yeast infection.

He was 71. Fresh was buried in one of the largest funeral ceremonies
in recent years.

Dozens of celebrities turned out including Mrs. Butterworth, the
California Raisins, Hungry Jack, Betty Crocker, and the Hostess Twinkies.

The graveside was piled high with flours as longtime friend, Aunt Jemima,
delivered the eulogy, describing Fresh as a man who "never knew how
much he was kneaded."

Fresh, rose quickly in show-bread business, but his later life was filled
with many turnovers. He was not considered a very smart cookie, wasting
much of his dough on half-baked schemes.

Still, even as a crusty old man, he was a roll model for millions. Fresh
is survived by his second wife. They have two children and one in the
oven.

A memorial service will be held tomorrow at 4:50 for about 20 minutes.

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